Background:

Founded in 1997, Tiandi No.1 is a well-known vinegar beverage brand in Southern China. In 2015, it entered the capital market and became the largest vinegar beverage sales and production company in China, with a market share of over 60%. In 2021, Tiandi No.1 partnered with Hua & Hua to create a brand-new slogan and symbol for Tiandi No.1 as a starting point, establishing the brand's unique value and breaking through the unclear perception of the brand and its core values.

Brand Proverb:

Hua & Hua's creation of brand proverbs essentially seeks to find the cultural source and infuse the original "force" of the source into the brand, reducing communication costs and psychological barriers. Starting from the cultural source, through extensive research and market interviews, we discovered the category value of "vinegar" as the primary reason to quickly impress consumers with the original force. Therefore, by capturing the 3000-year-old "vinegar cultural matrix" and tapping into the shared experiences and subconscious of humanity, we have created the brand proverb for Tiandi No.1: "Drink more vinegar; it's beneficial! Tiandi No.1 Apple Vinegar!"

Product Packaging:

Product packaging is a strategic focus for fast-moving consumer goods. For the packaging design, we fully leverage the inherent dramatic effect of the brand, Super Sign "1" and using this Super Sign to make Tiandi No.1's packaging stand out on the store shelves in an instant.